Apple to Release Re-designed iPhone on 10-year Anniversary

Apple on Tuesday will unveil the new model of its popular iPhone, 10 years after then-CEO Steve Jobs showed the world the iPhone for the first time.

Leaks of the iPhone’s design suggest it will feature a higher resolution display, wireless charging and facial recognition technology, among other improvements.

The event Tuesday will take place at Apple’s “spaceship” office in California, though few actual details about the iPhone release are publicly available.

Predictions for the new high-end model, likely to be called the iPhone X, put the price around the $900 point, with some estimates reaching above $1,000. The previous iPhone 7 Plus sold for a top base price of $769.

Brian Blau, an Apple analyst at Gartner, told Reuters the steep price is driven by the need for more advanced parts, like 3D sensors and memory capacity.

“Some of these components are just darned expensive,” he said. “There is just no doubt about that.”

Apple has sold more than 1.2 billion iPhones since it first released the phone a decade ago, but the company took a huge hit to its revenue last year as many customers did not buy an iPhone 7 because they saw it as too similar to the iPhone 6.

With the release of its new phone, Apple hopes to recapture some of the early excitement surrounding its phones and convince critics the company is still on the cutting edge of tech innovation.

Apple is also expected to introduce a big upgrade to its Apple Watch and a higher-definition model of its Apple TV system, which allows users to stream online content.

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